{"id":1600,"date":"2021-04-26T08:12:30","date_gmt":"2021-04-26T06:12:30","guid":{"rendered":"https:\/\/autochelu.ro\/blog\/?p=1600"},"modified":"2021-04-26T08:14:58","modified_gmt":"2021-04-26T06:14:58","slug":"tendinte-auto-care-transforma-perspectivele-piese-si-accesorii-auto","status":"publish","type":"post","link":"https:\/\/autochelu.ro\/blog\/tendinte-auto-care-transforma-perspectivele-piese-si-accesorii-auto\/","title":{"rendered":"Tendin\u021be auto care transform\u0103 perspectivele: Piese \u0219i accesorii auto"},"content":{"rendered":"
[vc_row][vc_column][vc_single_image image=”1601″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Piese \u0219i accesorii auto<\/span>[\/vc_column_text][vc_column_text]De la an la an, industria pieselor auto continu\u0103 s\u0103 creasc\u0103 \u00een mod accelerat, ating\u00e2nd cele mai \u00eenalte culmi \u00een statisticile de v\u00e2nz\u0103ri. Consumatorii aleg acum dintr-o gam\u0103 larg\u0103 de piese \u0219i accesorii pentru fiecare automobil, mai ales atunci c\u00e2nd lu\u0103m \u00een calcul cele produse recent. Plajele variate de pre\u021buri \u0219i calitate se reg\u0103sesc la fiecare dintre produsele disponibile, at\u00e2t online, c\u00e2t \u0219i \u00een magazinele de specialitate.<\/p>\n

La nivel mondial, industria pieselor de schimb din industria automobilelor se estimeaz\u0103 c\u0103 va realiza v\u00e2nz\u0103ri de 723 miliarde dolari p\u00e2n\u0103 \u00een 2022. Industria include at\u00e2t piese OE, c\u00e2t \u0219i piese de schimb, echipamente, service \u0219i repara\u021bii sub branduri mai pu\u021bin renumite.<\/p>\n

\u00cen niciun moment din istorie nu a existat o gam\u0103 at\u00e2t de divers\u0103 \u0219i avansat\u0103 din punct de vedere tehnologic. Majoritatea produc\u0103torilor fac tot posibilul pentru a reduce amprentele de carbon deoarece tendin\u021bele actuale prev\u0103d protejarea mediului \u00eenconjur\u0103tor. Materiale noi, tehnologii avansate \u0219i comer\u021b electronic… acestea sunt no\u021biuni care au captat ochiul de cump\u0103rare al fiec\u0103rui proprietar de vehicul, fiecare consumator dorindu-\u0219i un consum mai bun al combustibilului, performa\u021be la cote mai \u00eenalte \u0219i ro\u021bi mai str\u0103lucitoare. Tendin\u021bele interesante pentru industria pieselor de schimb sunt \u00een centrul aten\u021biei.[\/vc_column_text][vc_column_text]\n

Hibrizii sunt \u00een cre\u0219tere<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]\u00cembun\u0103t\u0103\u021birile tehnologice \u00een propulsie \u00eenseamn\u0103 mai multe oportunit\u0103\u021bi pentru pia\u021ba de schimb.\u00a0Chiar dac\u0103 motoarele pe benzin\u0103 r\u0103m\u00e2n frunta\u0219e, electricele \u0219i cele pe benzin\u0103 c\u00e2\u0219tig\u0103 teren \u00een fa\u021ba celor diesel.\u00a0Industria aftermarket trebuie s\u0103 dezvolte noi sisteme de injec\u021bie \u0219i noi tipuri de turbocompresoare pentru a consolida aceast\u0103 pia\u021b\u0103 auto. Autoturismele pe benzina \u0219i hibrizii reprezint\u0103 3,6% din totalul \u00eenmatricul\u0103rilor vehiculelor noi, iar motorina se situeaz\u0103 la procentul de 2,9%.\u00a0\u00cen timp ce alte \u00eenregistr\u0103ri de vehicule electrice au stagnat, \u00eenregistr\u0103rile hibride au crescut cu 64%.[\/vc_column_text][vc_column_text]\n

Comer\u021bul electronic a schimbat peisajul pieselor de schimb auto<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]Influen\u021ba digital\u0103 a transformat modul \u00een care un consumator face o achizi\u021bie.\u00a0Poten\u021bialii clien\u021bi ai pie\u021bei de v\u00e2nz\u0103ri auto au citit tot ce era posibil, inclusiv\u00a0recenzii\u00a0sau au urm\u0103rit videoclipuri.\u00a0An de an, consumatorii sunt asedia\u021bi cu publicitate online, at\u00e2t pe desktop-uri, c\u00e2t \u0219i pe smartphone-urile lor. Site-urile web pentru ro\u021bi \u0219i anvelope \u0219i site-urile web de vopseluri pentru retu\u0219uri sunt dou\u0103 dintre segmentele cu cea mai rapid\u0103 cre\u0219tere din industrie.\u00a0Site-urile web \u00eenc\u0103rcate de informa\u021bii \u0219i servicii creeaz\u0103 medii prietenoase cu clien\u021bii din \u00eentreaga industrie.[\/vc_column_text][vc_column_text]\n

\u00cembr\u0103\u021bi\u0219\u00e2nd tehnologia mobil\u0103<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]Industria de aftermarket vine din spate folosind smartphone-uri \u0219i tehnologii de comer\u021b electronic.\u00a0Produc\u0103torii de automobile folosesc tehnologia mobil\u0103 pentru a facilita conducerea \u0219i de\u021binerea unui vehicul.\u00a0Majoritatea produc\u0103torilor de autovehicule furnizeaz\u0103 manuale proprietarilor \u0219i alte informa\u021bii esen\u021biale pe smartphone-urile lor.<\/p>\n

94% dintre consumatori se \u00eendreapt\u0103 c\u0103tre site-ul produc\u0103torului pentru a ob\u021bine informa\u021bii despre produs \u0219i detalii specifice despre garan\u021bie.\u00a084% vor s\u0103 verifice \u0219i s\u0103 vad\u0103 dac\u0103 piesa se potrive\u0219te vehiculului lor, iar 57% dintre consumatori doresc instruc\u021biuni detaliate de instalare.[\/vc_column_text][vc_column_text]\n

V\u00e2rsta medie se ridic\u0103<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]O tendin\u021b\u0103 pozitiv\u0103 pentru industria de aftermarket, v\u00e2rsta medie a vehiculelor continu\u0103 s\u0103 creasc\u0103 \u0219i se ridic\u0103 la media de 11,3 ani. Semnele pozitive pentru industrie spun c\u0103 \u00een ultimii \u0219ase ani a existat o cre\u0219tere de 14% a v\u00e2rstei automobilelor.\u00a0Dezavantajul este c\u0103 produc\u0103torii produc produse mai bune cu mai pu\u021bin\u0103 nevoie de mecanic\u0103 auto.[\/vc_column_text][vc_single_image image=”1602″ img_size=”full”][vc_column_text]\n

Lumea devine mai mic\u0103<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]Globalizarea\u00a0industriei pieselor de schimb auto a avut impact asupra fiec\u0103rei intersec\u021bii a globului.\u00a0Companiile care doresc s\u0103 reu\u0219easc\u0103 trebuie s\u0103 descopere alternative pentru a ajunge pe pia\u021ba global\u0103. Produc\u0103torii de automobile accept\u0103 arhitectura modular\u0103.\u00a0Adic\u0103, piese similare de la diferi\u021bi produc\u0103tori pot fi montate aceluia\u0219i vehicul. Aceast\u0103 standardizare este deosebit de avantajoas\u0103 \u00een electronica auto.\u00a0Arhitectura generic\u0103 a vehiculelor are mai multe beneficii pe termen lung pentru industria de aftermarket.\u00a0[\/vc_column_text][vc_column_text]1.Timp redus pentru implementarea \u0219i integrarea tehnologiilor inovatoare
\n2.Cre\u0219terea concuren\u021bei globale
\n3.Costuri reduse[\/vc_column_text][vc_column_text]68% dintre consumatorii care inten\u021bioneaz\u0103 s\u0103 fac\u0103 o achizi\u021bie de piese auto se \u00eendreapt\u0103 mai \u00eent\u00e2i pe site-ul produc\u0103torului \u0219i 92% dintre entuzia\u0219ti efectueaz\u0103 c\u0103ut\u0103ri multiple pentru a g\u0103si cel mai bun pre\u021b.[\/vc_column_text][vc_column_text]\n

Transformarea digital\u0103<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]Industria Aftermarket este cea mai orientat\u0103 pe date la nivel global, deci nu este surprinz\u0103tor faptul c\u0103 adopt\u0103 transformarea digital\u0103.\u00a0Vehiculele inteligente colecteaz\u0103 informa\u021bii despre fiecare aspect al experien\u021bei tale \u00een online, de la date detaliate ale \u0219oferului la rute, modele de trafic \u0219i tipul de ulei utilizat \u00een ma\u0219ina pe care o \u0219ofezi.<\/p>\n

\u00cen realitate, pu\u021bine lucruri s-au schimbat \u00een schema general\u0103 a motoarelor cu ardere intern\u0103 \u0219i a grupurilor de propulsie.\u00a0Cu toate acestea, furnizorii de piese auto de schimb au modificat tactica \u00een ultima vreme.<\/p>\n

Sistemele tehnologice de conducere asistat\u0103 promit s\u0103 salveze consumatorii cu peste un trilion de dolari \u00een urm\u0103toarele decenii \u0219i peste 900.000 de vie\u021bi.<\/p>\n

\u00cen viitorul nu prea \u00eendep\u0103rtat, vehiculele autonome vor deveni \u201eminuni\u201d tehnologice.\u00a0Vehiculele capabile s\u0103 se ghideze singure ofer\u0103 un viitor de siguran\u021b\u0103 \u0219i confort al \u0219oferului de neegalat.\u00a0Juc\u0103torii Aftermarket lucreaz\u0103 frenetic pentru ca viitorul s\u0103 se \u00eent\u00e2mple c\u00e2t mai cur\u00e2nd. Vizionari precum Elon Musk prezic faptul c\u0103 vehiculele autonome vor deveni obi\u0219nuite.<\/p>\n

Nu a fost niciodat\u0103 mai u\u0219or s\u0103 g\u0103se\u0219ti covora\u0219ul perfect, piesa de performan\u021b\u0103 sau logo-ul echipei tale preferate inscrip\u021bionate pe un c\u00e2rlig de remorc\u0103.\u00a0Furnizorii \u0219i produc\u0103torii de piese g\u0103sesc modalit\u0103\u021bi imaginative de a ad\u0103uga avantaje cu valoare ad\u0103ugat\u0103 produselor lor.\u00a0Site-urile web \u00ee\u021bi arat\u0103 cum ar ar\u0103ta noul set de ro\u021bi pe vehiculul t\u0103u sau cre\u0219terea performan\u021bei schimb\u0103rii m\u0103rcilor de ulei.[\/vc_column_text][vc_column_text]\n

O privire asupra tehnologiei viitoare<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]AUDI\u00a0a introdus showroom-uri virtuale la fiecare dintre reprezentan\u021bele lor.[\/vc_column_text][vc_column_text]\n

Industria de aftermarket auto<\/strong><\/h4>\n[\/vc_column_text][vc_column_text]Cu c\u00e2teva decenii \u00een urm\u0103, automobilele, camioanele \u0219i vehiculele comerciale erau sisteme simple, f\u0103r\u0103 computer. Cump\u0103rarea unei piese \u00eensemna s\u0103 te \u00eendrep\u021bi c\u0103tre un magazin de unde s\u0103 achizi\u021bionezi piese \u0219i accesorii auto necesare; acum le po\u021bi achizi\u021biona on-line \u0219i curierul le va livra la tine acas\u0103, iat\u0103 ce mult s-au schimbat vremurile. Cump\u0103rarea unei ma\u0219ini sau identificarea acelei piese de performan\u021b\u0103 perfecte s-au transformat \u00eentr-un efort captivant. Industria de piese \u0219i accesorii auto de schimb este radical diferit\u0103, datorit\u0103 unei game extinse de tehnologii digitale emergente. Lan\u021burile de aprovizionare \u0219i procesele de fabrica\u021bie \u00eembun\u0103t\u0103\u021bite livreaz\u0103 produsele pe pia\u021b\u0103 mai repede, cu mai pu\u021bine cheltuieli generale. Paradigma tradi\u021bional\u0103 a produc\u021biei regionale consolidate a fost \u00eenlocuit\u0103 cu produc\u021bia global\u0103 descentralizat\u0103. \u00cembun\u0103t\u0103\u021birile \u00een lan\u021burile de transport \u0219i aprovizionare au dus industria de piese \u0219i accesorii auto de schimb pe o pia\u021b\u0103 global\u0103. Digitalizarea industriei Aftermarket a sc\u0103zut ratele defectelor \u0219i a stimulat produc\u021bia. Uzinele de produc\u021bie de pe pia\u021ba de schimb devin rapid automatizate cu peste 75%. Fabricile inteligente folosesc inteligen\u021ba artificial\u0103 \u0219i algoritmi avansa\u021bi pentru a extinde ratele de produc\u021bie anuale cu aproape 8,5%.<\/p>\n

AutoChelu, service auto Bra\u0219ov \u021bine pasul cu vremurile \u0219i vine \u00een fa\u021ba clien\u021bilor cu tehnologii inovative, extrem de eficiente \u00een procesul tehnic, dar \u0219i prietenoase cu mediul \u00eenconjur\u0103tor, conform tendin\u021belor momentului. Programeaz\u0103-te la o vizit\u0103 \u00een service auto pe www.autochelu.ro.[\/vc_column_text][vc_column_text]Dac\u0103 e\u0219ti \u00een c\u0103utarea unui service auto de \u00eencredere, cu personal bine preg\u0103tit \u0219i dotat cu echipamente ultraperformante, contacteaz\u0103 AutoChelu<\/a> Bra\u0219ov, locul \u00een care vei primi garan\u021bia unor servicii premium. Afl\u0103 mai multe de pe www.autochelu.ro<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

De la an la an, industria pieselor auto continu\u0103 s\u0103 creasc\u0103 \u00een mod accelerat, ating\u00e2nd cele mai \u00eenalte culmi \u00een statisticile de v\u00e2nz\u0103ri. Consumatorii aleg acum dintr-o gam\u0103 larg\u0103 de piese \u0219i accesorii pentru fiecare automobil, mai ales atunci c\u00e2nd lu\u0103m \u00een calcul cele produse recent. Plajele variate de pre\u021buri \u0219i calitate se reg\u0103sesc la fiecare dintre produsele disponibile, at\u00e2t online, c\u00e2t \u0219i \u00een magazinele de specialitate.<\/p>\n","protected":false},"author":1,"featured_media":1601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[38],"tags":[],"class_list":["post-1600","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-auto"],"yoast_head":"\nPiese \u0219i accesorii auto - Industria aftermarket - Service AutoChelu Bra\u0219ov<\/title>\n<meta name=\"description\" content=\"AutoChelu, service auto Bra\u0219ov \u021bine pasul cu vremurile \u0219i vine \u00een fa\u021ba clien\u021bilor cu piese \u0219i accesorii auto, dar \u0219i tehnologii inovative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autochelu.ro\/blog\/tendinte-auto-care-transforma-perspectivele-piese-si-accesorii-auto\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Piese \u0219i accesorii auto - 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